Search Engine Optimization- Reduce Page Load times

Search Engine optimization is a booming business these days.Ever wonder why? Because there’s so much of competition out there to get a higher ranking on Google, Bing etc and attract more and more visitors to your site.

Speed and Load times are very critical for a website to be visible to the end user on the Internet. The longer it takes to load the page, the lower the number of visitors you will have. Of course it depends on a number of other factors (Google has over 200 parameters to determine your page rank) like Keywords etc.  But I will cover them later in a different post.

Here are some tools You would like to get started with:

1. Google Page Speed Insights

2. Gtmetrix

3. Pingdom Tools

WordPress Users have it easy. You can Install some great plugins and let the magic happen:

1.Google Pagespeed insights

2.W3 Total cache (Must have)

3. Smush It! by Yahoo

Two of the major speed analysis tools are Google’s Page Speed and Yahoo’s YSlow. Both require Firefox and the Firebug add-on.

Here’s a run down of each:

Page Speed

“When you profile a web page with Page Speed, it evaluates the page’s conformance to a number of different rules. These rules are general front-end best practices you can apply at any stage of web development. We provide documentation of each of the rules here, so whether or not you run the Page Speed tool – maybe you’re just developing a brand new site and aren’t ready to test it, you can refer to these pages at any time. We give you specific tips and suggestions for how you can best implement the rules and incorporate them into your development process.”

Read more about Google Page Speed


“YSlow grades web page based on one of three predefined ruleset or a user-defined ruleset. It offers suggestions for improving the page’s performance, summarizes the page’s components, displays statistics about the page, and provides tools for performance analysis, including™ and JSLint.”

Read more about Yahoo! YSlow

Some Thumbs rules while optimizing your site: Use Caching and always optimize images ! For advanced users:

Fast and optimized pages lead to higher visitor engagement, retention, and conversions. The PageSpeed family of tools is designed to help you optimize the performance of your website. PageSpeed Insights products will help you identify performance best practices that can be applied to your site, and PageSpeed optimization tools can help you automate the process.


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